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Cosmetic professionals widely use henna brows for colouring brows. But what are henna brows? Henna is a plant-based dye used to pigment skin and hair and is obtained by crushing and powdering Henna leaves. Professionals did not use that in cosmetic treatments until people started switching to natural products over chemical ones. Now henna is one of the most popular products for hair and eyebrow colouring. It is mainly due to its appeal as a plant-based and natural product.  But are they chemical-free? Let's take a look.   Henna Brows Henna brow was a revolutionary product when it first appeared...

The importance of allergy Patch testing for skin allergies Sniffles, sneezes and hay fever are general symptoms of seasonal aero-allergens and quite easily detected. You can head to your doctor to diagnose the cause behind it and get medications for the same. After that, all you have to do is follow your doctor’s advice and stay away from the reasons. Simple, isn’t it? What about your skin? It is the first line of contact between you and the world, and that means it comes in contact with allergens all day, every day. These contacts result in allergic reactions like itching,...

  During the past few years, the beauty industry has simply exploded. In 2019, the global cosmetic market was worth $380.2 billion, and experts believe it will reach $463.5 billion in 2027. Today, beauty brands, whether large or small, face massive challenges that are not just commercial but customer behaviour-related as well. Since the digital age shapes how we interact with each other and with the world, it is a key factor in building your beauty brand. Surprisingly, the beauty industry has connected with the digital age much better than any other industry. As a beauty brand, you can easily...

The beauty industry is a large and diverse one with continuous growth. As international and local brands simultaneously compete to grab new clients, how does one establish their name? Even though the competition here is cut-throat and fierce, there are still numerous opportunities for your beauty business to thrive. There is only one condition – you have to be darn good with your company branding! We look at some practical branding tips that can help your company establish itself in the beauty industry. Stand out from the crowd. Today, there is a beauty salon on every street, offering a similar...