During the past few years, the beauty industry has simply exploded. In 2019, the global cosmetic market was worth $380.2 billion, and experts believe it will reach $463.5 billion in 2027. Today, beauty brands, whether large or small, face massive challenges that are not just commercial but customer behaviour-related as well. Since the digital age shapes how we interact with each other and with the world, it is a key factor in building your beauty brand.
Surprisingly, the beauty industry has connected with the digital age much better than any other industry. As a beauty brand, you can easily connect with your customer worldwide through various digital content, platforms, and channels. The following are some valuable strategies in social media marketing that can help you build your beauty brand.
Brand endorsement through community-building
The younger generation today wants to connect with brands to trust them for their products. Beauty brands and others, in general, must resonate with their customers if they wish to grow their brand presence and reach. To do so, a beauty brand needs to invest in building communities of their customers through social media and similar online platforms. Your social media will help you voice your beliefs and your brand ideals.
Indulge in the influencer industry
The influencer industry is currently a major driving factor for brands engaging on social media. These real people connect with their followers through their everyday struggles. Influencers can help you build your community based on loyalty, trust, and authenticity and spread the word.
Social listening to find new customers
Social listening is a new-age method where you can monitor your brand’s online presence. You can use, search and analyse online conversation about your brand, services, competition, etc. There are social listening tools available on the internet that you can use. Once you start using this tool, pick a keyword relevant to your brand, and it will show you every online mention and places where you can engage with new prospects.
Becoming a “Beautypreneur”
Personal branding can help you push your brand’s authenticity. It even gives you a little extra PR when you concentrate on the human side of your business – You. As a business owner, you started your business to follow a dream, and you must spread this dream and the story through every social media engagement.
To stay active and relevant on social media, you need to come up with new content ideas. That is not always easy, but here are some tips on developing apt content for your beauty brand.
- You can connect and collaborate with amateur photographers to create visually appealing posts and content.
- “Before and after” stories and posts of your clients are pretty effective in showing your talents.
- You can collaborate with small beauty product brands and mention them in your posts. This way, you will create a two-way social media channel between the two brands.
- Small DIY videos and beauty tips posts can help gather a crowd around your brand and spread the word successfully.