The beauty industry is a large and diverse one with continuous growth. As international and local brands simultaneously compete to grab new clients, how does one establish their name? Even though the competition here is cut-throat and fierce, there are still numerous opportunities for your beauty business to thrive.
There is only one condition – you have to be darn good with your company branding! We look at some practical branding tips that can help your company establish itself in the beauty industry.
Stand out from the crowd.
Today, there is a beauty salon on every street, offering a similar list of services as you do. More so, the niche categories like 'natural beauty' have turned into a one-way street with heavy traffic. This is where you need to ask yourself, "why should customers employ my services instead of other brand’s?"
To answer, you must gauge all the testimonials, reviews, and compliments on your services so far while doing a competitive analysis. The analysis will allow you to find your competitors and see how they are performing.
Meanwhile, do consider the brand attributes associated with your beauty business. These are the personality traits that customers see through your brand identity, messaging, and service execution. It is how easily you can tell your brand story to the masses. Since people seek a deeper connection with a brand they invest in today, your brand attribute is a crucial way to connect with your customers.
The target audience
Irrespective of what service you sell, your target audience plays a vital role in your success story. Your target audience will dictate your marketing strategy, including content tone, service style, discounts, etc. Even though small startups initiate operation with a bit of idea of their target audience, they realise their target audience is quite different once their business kicks off.
When working on your target audience strategy, you will have to check the customer demographics and their psychographics to compile comprehensive data.
Social media marketing
As a beauty service company, you need to establish yourself as a brand on social media. Right now, there is no better social media than Facebook, Instagram and Twitter. They are the best ways to grow your brand's social media presence and connect with your customers. While Facebook remains the primary choice of brand promotion for many businesses; Instagram offers a visual presentation of your services, and Twitter allows you to tell your story in a short but creative manner.
This is where influencer marketing comes in! Influencers can help you promote your skills among their followers and get you new customers. The process will drive new followers on your social media and, in turn, boost clients through your main door.